Press - Press Office

Brasil BRAU 2009 - ideal environment for brand tasting and launch

Date: 08/08/2008
Source: Fagga Eventos

In Brasil Brau 2009, breweries and small sized breweries will have an exclusive space for beer tasting and the setting for various product launches: Beer Lounge. The most different aromas, textures and flavors of the beer offered the public, in a wide panel of available brands to the consumers.
"The only national exhibition specifically aimed at the sector. In 2007, we were a brewery known only in our region; now with the exhibition, our products have national exposure. With Beer Lounge, I believe that there has never been such a large congregation of microbreweries at an exhibition, and we were able to show the market trends to visitors and even to distributors who have already participated."
Alexandre Bazzo - Production Director
Bamberg Microbrewery

"The exhibition is the largest Latin American event in the sector and an excellent opportunity to get close to distributors and consumers, as well as presenting new segment features and trends. Beer Lounge is a great opportunity for artisan breweries to promote a real beer culture among a beer drinking public which is accustomed only to consuming major brands. In a unique space, they can taste the different varieties and promote exchange between brewers from different areas of the country."
Sergio Fraga - Brewer
Fraga Brewery

"Today, Brasil Brau is the largest exhibition in the sector in Brazil, with new features and launches of the manufacturing process as a whole in one place, which makes contact easier with distributors, retailers, journalists, and consumers. Beer Lounge, in addition to directly providing sampling of manufacturers' beers, allows the exchange of experiences and ideas between manufacturers, suppliers and retailers, in a much more simplistic, pleasant and objective way. At Beer, we understand visitors' opinions and feelings about our products more rapidly, with the feedback coming in faster and more effectively, many times occurring at the moment the visitor is on stand."
Hebert Schumacher - Owner
Abadessa Brewery

Ensure your space now in Brasil Brau 2009, the optimal location to extend your business.
For more information, contact Fagga Eventos.